Digital marketing also known as Internet marketing, e-marketing and web-marketing has become one of the most popular buzz words in the last couple of years which is attracting people from all walks of life. Everybody is talking about digital marketing and professionals praise it’s the way to grow an online business. It is a marketing approach that primarily relies on the internet to connect with the target audience through various digital media channels and platforms. Digital marketing has allowed brands to stay relevant by making themselves visible through different channels and touch points. Apart from traditional marketing channels such as television, news papers etc marketers started using the digital channels like content marketing, Affiliate marketing etc to guide prospects through their purchase journey and keep in touch with their existing customers.