Fashion industry is one of the largest polluting industries in the world. Fast fashion currently contributes to over 10% of the world’s carbon emissions and also pollute our natural waterways by releasing microplastics. Fashion and Climate Change - Kalamargam As a responsible fashion brand we are doing our bit by incorporating sustainable practices at every level of production starting with the textiles. All our textiles are handwoven by traditional craftspeople in rural India Unlike fast fashion that is energy intensive our textiles are made by humans We use natural fibres that do not release microplastics during a wash cycle. How can conscious consumerism support sustainable fashion and make a positive impact towards climate change ? Make mindful choices – think of how your garment will impact the planet Reach out – Ask the brands, ask us who made my clothes how are they made did you use sustainable materials Buy less – Buy classic styles with focus on quality and longevity. Swap clothes with your friends. Buy second hand. Buy from brands that offer repair and alteration services. Multifunctional garments – Consider buying garments that can effortlessly take you from day to night and can help you create various looks – reversible dress for example or a button down jacket that can be worn as a dress. Natural fibres – Wear garments made from natural fibres that do not pollute our natural waterways and do not take ages to degrade Climate change is a global crisis and let’s make a conscious effort to reduce our carbon footprint.